Friday, March 14, 2008

SEO - What is SEO?

Are you not getting enough visitors to your site? Or you are not getting enough profits from your websites? Then you surely need search engine optimization. Now, what is search engine optimization?

Search Engine Optimization is a process of designing your website, then submitting it correctly to the search engines for the purpose of getting as much traffic as possible from them. Eighty to ninety percent of the users don’t look beyond the first page of results after the search, so your website must be returned in the first page of results after the search to get significant traffic. To get most out of search engines, your site must be registered in all of the top search engines, where most of the traffic is concentrated. You can also use directory submission services to get top placements on the search engines. The other option is pay per click. When a user types one of your search terms in the search engine, your ad appears with a description of your services & a link to your site. Each time a user clicks through your site, you are charged a specified amount. Many search engines offer this service which is called pay per click (PPC).Visitors from search engines often convert to customers if your site is optimized regularly with the latest things. Unlike advertising which give a short burst of traffic, search engine optimization can increase traffic to your site for much longer.

Search engine optimization can be very inexpensive way to drive traffic to a website. Search engine optimization is a dynamic area & requires knowledge of how search engine ranks results. Getting high page ranking on wide variety of terms is worth the effort, however & certainly a lot cheaper than using banner advertising.

In simple terms, SEO is advertising through knowledge of how search engines work & what visitors demand for while searching. The conclusion is to develop a site that consist those words which a user usually search for.

SEO is an exceptionally influential device for online marketing. To get the fruitful results out of it use it intelligently.