Change is a need of life & business too. Techniques which were some time ago fundamental in Search Engine Optimization (SEO) finally came to an end. This end led to beginning of some advance changes which the technocrats wanted for their benefit.
A number of initial optimization methods were a regular ordered catalog like a dictionary, however by 1996 website developers tried their fate on introduction special keywords in parts of the programming and they soon realized that these changes are affecting the ranking of the site.
Several algorithms were implemented in 1997 that permitted programmers to break the SEO policy at Excite. These programmers were categorized in two categories: Black hat & white hat who can give the best results to the client on their demand
The majority of search engines started using Yahoo for scrutinizing site rankings. Later programmers also came to know the fact that their clients are interested in getting themselves registered in Yahoo .So ,they have to be exceptionally well in that area if they want good results.
In1997 Info seek presented everyone the chance to optimize a website. This proved a set back for the programmers. Annoyed programmers planned to come back by developing a mirror site with top rankings that would affect the ranking of all the other sites.
After two years search engines developed intricate, high standard algorithms that were challenging to intERPret and made slight logic came into being. Though, these systems would work as a basis for filtering spam. By the late 1990’s algorithm intERPretation was really made easy. It was becoming very difficult to folly the brand systems that were emerging. Today Google has become the most important standard for SEO. This search engine gives the details of the strategies that need to be followed to for website optimization. A complete standard has been developed now, the programmers have returned in the battle looking for providing clients by attempting to achieve high rankings.
There are other search engines as well today which are very popular. As the technology will advance the search engines will advance too.
