Yahoo is one of the biggest search engines & contain large group of websites. Earlier Yahoo & Google used to work as partners but later Yahoo giving services to Google results to search queries. Now,it has emerged as a separate search engine & the clients now submit their websites on yahoo as they submit it on Google. To optimize & rank high on yahoo, there are numerous areas that need consideration:
Keyword Density: Keyword density plays a very important role in ranking of the websites. Use the keywords that the user often use when he make a search query. Always remember that keyword densities alter on frequent basis, so you have to make sure that you regularly check the keywords & try to keep them at the optimal level. This will help a lot in your website promotion & ranking of course.
Site Structure: Yahoo is the only search engine which gives importance to the structure of the site. So, your site must be well structured so that people get attracted toward it & become curious to know more about the website. The other reason may be that site structure determines the order in which your page content gets seen by the search engines & helps in deciding the ranking of the page.
Quality of Content: High website ranking requires good quality content. There is a limit to the times of words that a search engine can search at a time when a user queries it for search. So, in order to have good rankings make sure that your content contains information according to the relevance of the user.
Links Used: The ways the pages are linked also plays an important role in optimizing your website on yahoo. Not only that the places where the links are place also alter the rankings of the website on yahoo. The homepage link should not be much far away from the sub web pages.
Reciprocal links are important on Yahoo! even now. Though it is essential to complement these links with non-reciprocal links in the directory listings.
Getting on the top is not impossible but it requires some extra efforts. To get your website on the top follow the tips & watch the results.
