A website is a collection of various pages which are linked together to provide the reader the information he is looking for. Website development requires a continuous work because it goes through many changes .When you have designed your website as per the readers comfort. Your nest task is to compose contents, logs & Podcasts.
Lets understand first of all what is optimizes content. It is very easy to have anything on your website but to have a good immaculate content requires a lot of effort. You have to keep yourself updated with the latest keyword densities, tags, special text to be used etc. to come in to the eyes of readers which will help in website promotion. The content should be updated on regular basis to achieve high rankings in search engine results. Use appropriate techniques for optimizing your content so that search engine spider your website frequently. Transform your content into blogs, articles, podcasts & advertise it by employing RSS & directories. Make sure that you compose unique content so that you can have high rankings in search engines.
There are 2 important points by which writing articles help in attaining high ranks in the search engines:
1. Gives your web site inbound links - every article you submit must possess "Author's Resource" area. Its the area where you mention your name, give a small explanation about thyself, and place a link to your web site. The link popularity of the web page is the number & quality of links pointing that webpage. Linking popularity is not as simple as obtaining as many links as possible to a web page. The quality of the sites linking to the web page holds as far more weight than the quantity of sites. It plays an important role in determine the rank of website. Submitting more articles online can get you more traffic & the people linking to your site also increases & this called viral marketing.
2. Once you gained the traffic linking to and browsing your web site, the search engines give attention to it. This way you are not only displaying the search engines your capabilities, but also that your web site has latest content inserted to it every time search engines spiders.
If you are not very clear about the details that what you have to write, you can hire personnel for that or else interact with your customers to have an idea.
You should also mail your topics on your own web site. When anyone studies one of your articles and go through the link in your resource box back to your web site, they want to see more.
While composing article requires a lot of effort do it carefully because it is this article that can pay you business rewards.
You can utilize the same content, or part of it, in a blog & can also make a podcast out of it. Blogs and podcasts perform the exactly the same function for your web site that an article does.
Blog and podcast content is sent to readers in a distinct way as compared to articles. While submission of each & every article to several directories is advantageous but a list of blog posts and podcasts can be also provided to directories. Both of them contain links to your site like articles. They'll also test the list occasionally to observe what latest content is. The "list" is known as RSS feed and should be well designed prior sending it to the directories.
