Search engine optimization is a process of designing your website then submitting it correctly to the search engines for the purpose of getting as much traffic as possible from them. It’s very easy to submit the website on search engines; you can either go for automatic submission or the manual one. But the main question arises how to gain maximum traffic?
The answer to this question is that your website constantly requires on page optimization or off page optimization to attract more traffic. Now, let’s discuss what off page optimization is & what methods of off page optimization are.
Off page optimization is an approach for search engine optimization which is made off the pages of a website to capitalize on its performance in the search engines for focused keywords linked to the page content.
Off page optimization involves a lot of things to advance your search engine page ranking and escalate targeted guest traffic to your web site. Off-page aspects must be thoroughly measured and applied to attain a top search engine ranking. These aspects are mainly attached to the site's linking technique which is generally known as link popularity. Link popularity is used by the search engines in locating & ranking site. Improving link popularity by persuading other sites to link to yours increases a site in search engine rankings & is therefore a critical aspect of page optimization
There are several other aspects that are measured by important search engines in assessing the off-page optimization of the web site. These factors include:
- The name of the websites linked to your sites. It's important that the web sites connected to your web site is related to the content on your site.
- The quantity of appropriate sites which link to your site is an important advantage for your site.
- The web site’s Google page rank which links to your site. It is the most important factor for the reason that a high page rank related site linking to your site is to a great extent better than a low page rank site. A site's polling potential rises as the page rank of the site rises.
- The information about the anchor text of every link to your site. Anchor text specifies the region of relevance the linking site places on your site. So, it should contain only your main keywords.
- The name page title of the web page which is linking to your site. It is always advantageous if the title page of the linking web page is in accordance to your site and includes one of your keywords in its title.
- The number of links on the web page linking to your site. The page rank is very much affected by the inbound and outbound links.
- The importance of the web site that is connecting to your site in its field of relevance? You will get more hits for if the site linking to you is treated a powerful in its field.
