Friday, October 19, 2007

Outsourcing Web Design

Today, web design companies are gaining popularity in the business sectors by giving services corporate world who are interested in outsourcing their web design and development needs of projects.

Now, Companies can either hire web design companies to build websites for them or build it in house using web design software. Web design outsourcing is expensive but companies opt this because of the various reasons. The web design industry is growing at an increasingly rapid rate as more & more off line companies are placing ever more emphasis on the internet. The advantages of hiring Web design companies include:

1. Expertise: Web Design companies offer clients expertise of both computer programming & graphic design.

2. Time: Outsourcing web requirements is going to save time & effort.

3. Ongoing Support: Increasingly, web design firms are able to offer their clients ongoing design & marketing support.

4. Advice: Web designers can provide companies with informed opinions to what will work & what won't.

5. Technology: Web design companies have access to broad range of state of the art hardware & software & more significantly know what to do with it.

Although , the business of web design outsourcing is growing at a rapid rate but there are some issues due to which some companies prefer to do most of the related work in house & give only less expensive tasks for outsourcing like content writing for different stories, articles etc.

The reasons may be:

1. Cost: The web design companies are very expensive .So; the companies have to think twice before going for website design outsourcing.

2. Limited Knowledge: While web developers may know a lot about web sites, they only have a limited knowledge of your company.

3. Unbalanced Outlook: Web design companies can place too much emphasis on programming at the expense of graphic design & vice versa.

4. Risk: When companies hand over web design responsibilities, they tend to loose the element of control over the process & therefore increasing risk.

5. Content: Web designers & copyrights are unlikely to known as much about the company & therefore may not be the best source of website content.

Finally, if you outsource your site, retain control of important decisions. Don’t give a website design company complete discretion over your non profit's site-particularly over identifying the site's goals & content.