Wednesday, September 19, 2007

Search Engines and E-Business

Search engine is loose term for several types of software, typically owned & operated by companies other than internet service providers. Search engines include millions, even billions of pages in their databases which help the customers to get the information regarding millions of products, people, places and ideas. There are over 1000 search engines, & the number continues to grow, most popular ones being AltaVista (www.altavista.com ), Google (www.google.com ) & Yahoo (www.yahoo.com).

Technology, specifically the Internet & e-business, is instrumental in changing the way we do business. E-business is the integration of a company's business, including products procedures & services over the internet. One can turn a company from a brick and mortar business into an e-business when integrate the manufacturing, finance and HR functions with sales , marketing and customer reach through an e-commerce website. E-commerce Website is the online component of an e-business. Business leaders realize that in order to maintain their competitive edge a business should try the online market place.

Amazon is a great example of a successful online marketplace. It provides a variety of books at low costs which are not easily available in your friendly neighborhood book store. E-business is not only limited to shopping only. Today, we can get our tours organized by the leading touring companies on internet only. Cox & Kings is one of the international online travel website. Similarly, number of web design and development companies are rendering real estate website design services to cater to growing housing and commercial rental needs of people worldwide.

This is where search engine come in. Popular search engines like Google and Yahoo account for more than 60% of web search by all internet users. A search engine has millions of WebPages in its database, so how do you come above the rest of websites available. It is pertinent as users may not check out a website listed on 1000 rank